The Top 10 Applications of Computer Vision in Retail

Computer Vision in Retail Applications

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Computer vision in retail is a growing field. More and more companies operating in the retail and e-commerce sectors are now using computer vision solutions to better meet customer needs and manage inventory. Evidently, the potential applications of retail AI and computer vision in retail are limitless.

What is Computer Vision

From image optimization to customer behavior analysis, from shelf space management to in-store health monitoring, retail AI and retail vision can improve the shopping experience for people and revenues for retailers. This article will walk through some of the most popular real-life applications of computer vision in retail. Given below are the top 10 computer vision applications in retail.

The most popular Computer Vision Applications in Retail
  • Application #1: Retail Heat Maps
  • Application #2: Cashierless Stores
  • Application #3: Image Recognition in Retail
  • Application #4: Virtual Mirrors and Recommendation Engines
  • Application #5: Shopper Measurement: Footfall Analysis, Pass-By Traffic, Interactions, and More
  • Application #6: In-Store Advertisement
  • Application #7: Inventory Management
  • Application #8: Computer Vision AI-Based Loss Prevention
  • Application #9: Crowd Analysis
  • Application #10: Stocking and Planograms

1. Retail Heat Maps

Retail heat maps can help understand the functionality of the stores and identify customer behavior in them. But what is a heat map? In simple terms, a heat map is just a technical way of saying a shaded matrix where single values in a matrix are displayed as colors.

Retail heat map technology leverages real-time imaging to detect movements and allocate colors related to traffic volume to each floor area. For example, retailers such as Sephora, Samsonite, and ATU Duty-Free leverage heat maps in their stores to understand the activities of their customers, test new merchandising strategies, and experiment with layouts. With so many retail companies now using this technology and a broad range of functions in retail, it’s easy to understand why this technology has gained so much industry attention these days.

2. Cashierless Stores

Self-checkout or cashier-less stores have been gaining more popularity in recent years. It uses computer vision and deep learning technologies to automatically detect the prices and calculate the bill of products a shopper picks.

3. Image Recognition in Retail

Much of the hype around image recognition in shopping has centered on augmented reality (AR) and marketing analytics. In any case, there is a lot of untapped potential in utilizing image recognition to add services to what customers see in physical stores.

Shoppers are expected to begin using image recognition technology full-fledged within the next few years to help improve in-store customer service and potentially display products by enabling customers to scan a product with an app and pull up current inventory. Such an app would also suggest similar t-shirts or products and encourage customers to buy a product and have it brought directly to them by a sales executive.

By enhancing the in-store experience, this technology can help retailers retain sales from purchasers who compare prices online through their smartphones.


Object Detection with Deep Learning
Image recognition for real-time object detection

4. Virtual Mirrors and Recommendation Engines

Virtual mirrors may become the central focus of personalization and customer experience enhancement in retail. It is basically a traditional mirror with a display behind the glass. Powered with computer vision cameras and AR, these mirrors can display a broad range of contextual information, which, in turn, helps buyers connect with the brand better.

For example, as a major effort of retail market services, FindMe provides an in-store virtual fitting room solution that “Completes the Look.” This ML-based engine provides its users with real-time fashion recommendations observing their current outfits.

5. Shopper Measurement: Footfall Analysis, Pass-By Traffic, Interactions, and More

Sensor or camera-based customer analysis applications detect in-store traffic and patterns in the data. This includes the capture rate of pass-by traffic and segregates buyers’ paths around the store. This way, retailers can see which promotions gain engagement and which turn buyers off.

AI-powered retail analysis solutions are not only built to observe buyer behavior. It also includes customer and associate interaction, thereby offering real-time visibility into in-store service engagement. Moreover, it can be used to push personalized marketing and messaging campaigns.

If installing additional sensors is not optimal, it’s possible to process the video stream of any existing camera (CCTV, IP camera, etc.) with powerful deep learning algorithms that do not need a specific sensor. At, we power Viso Suite, an end-to-end computer vision platform, to create and deploy such applications intuitively, without coding, and across industries. The video stream of any camera can be processed in real-time at the edge (on-device machine learning, Edge AI). We provide pre-built modules for footfall analysis, people counting, and much more.

6. In-Store Advertisement

Computer vision in retail is also used to improve geofencing, allowing shoppers to recognize particular customers when they enter the store and send them discounts. Moreover, they can also get recommendations on what items to purchase based on their previous purchase history.

7. Inventory Management

Other than self-checkout, shoppers also expect precise information about the availability of certain products as they browse an online store. According to a study, 64% of retailers are looking forward to deploying data-powered solutions such as computer vision to optimize and manage inventory over the next few years.

By automating inventory cycle counts with computer vision, retail businesses can update their inventory system in real-time to develop an omnichannel retail experience. Moreover, it was also reported that shoppers experience out-of-stocks every 1 in 3 shopping trips, costing almost $1 billion in annual sales.

8. Computer Vision AI-Based Loss Prevention

Computer vision technology essentially provides the computer with “eyes.” Hence, there is a massive potential for its application in retail loss prevention. Computer vision uses ML-based algorithms to observe consumer behaviors, identify patterns, and make decisions based on these inputs. One of the most common applications of computer vision in loss prevention is to detect suspicious behavior related to fraud and theft.

This technology has already proven that it can lessen employee theft at counters by addressing common problems such as sweethearting. This is a technique where cashiers don’t scan every product or ring them up at other prices. By recognizing every single product in the checkout area and relating it with a transaction, computer vision prevents such employees from attempting to steal products.

9. Crowd Analysis

Computer vision can correctly count retail shoppers and study customer behavior in total. For instance, merchants can track the customer journeys throughout the physical store, calculate the total time spent with each product, and guarantee that the store follows all standardized protocols.

10. Stocking and Planograms

Computer vision systems can analyze retail shelves to identify the effective placement of products and see if they are out of stock or out of order. For instance, Walmart is researching the use of “shelf-scanning robots” to explore a physical store’s aisles, evaluate prices, and check for issues. This would save human employees a lot of time and effort, thereby focusing on things such as catering to customer needs to improve the service quality.

The Bottom Line

Despite computer vision being the most mature AI technology today with a wide range of real-life use cases, it still is in an early phase and far beyond its full potential. It’s worth noting that some situations cannot be identified or tracked at all, mostly because of illumination, occlusion, or complex scenes. However, computer vision algorithms and the underlying technology are developing rapidly. AI technology will be important to gain a competitive advantage in delivering products and services better.

Computer Vision technology is developing at a tremendous rate in the retail and autonomous sectors, and it’s only a matter of time for the solution to reach other sectors, even the ones that seem unlikely to be deployed at the moment.

Recent advances in AI technology

In the field of image recognition, the introduction of deep learning and the emergence of powerful AI hardware and GPUs enabled great breakthroughs. With deep learning, image classification and face recognition algorithms achieve above human-level performance and real-time object detection.

The latest real-time object detection algorithm (YOLOR) achieves inference speeds of 12ms on benchmarks, compared to 330ms being state-of-the-art in 2017 (Mask R-CNN in 2017).

Edge AI makes it possible to deploy machine learning models to edge devices located near the camera sensor. The ability to process visual data on-device makes it possible to ensure privacy, high-speed, robustness, and scalability of AI systems.

Software for Computer Vision in Retail

At, we power Viso Suite, an end-to-end computer vision platform for businesses to build and operate their Edge AI solutions. We offer no-code / low-code tools to quickly build computer vision applications in retail and other sectors with intuitive visual programming. We partner with Intel and NVIDIA and offer a scalable way to adopt the state-of-the-art hardware and update or maintain applications (cross-platform portability).

In a cloud workspace, applications can be created with pre-built modules to efficiently use the most powerful deep learning algorithms, such as YOLOR or YOLOv3. The suite offers integrated tools to deploy your applications to computing devices connected to one or multiple cameras. On-device processing of visuals makes it possible to guarantee privacy to customers.

The integrated device management makes it possible to manage a large number of remote locations. You can monitor the metrics (for example, people counted or time spent in areas) in custom dashboards. It is intuitive and simple to learn, and we are happy to help you get started.

To learn more, check out Viso Suite for Retail or schedule a demo.

What’s next?

Computer vision and AI in retail are expected to bring great economic potential in various applications. To read more about the use of computer vision algorithms in different, related industries, check out our article 56 Most Popular Computer Vision Applications in 2021.

Check out our other articles which you might find interesting:

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